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Research papers

Practical use of marketing research for area market development

This case study refers to the "A" Company, one of Japan's leading manufacturers of audio/video equipment and home electric appliances. For a long time, the company remained to have a small share in the Sendai Metropolitan district, one of the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Tadaaki Funayama, Kazuari Ushikubo
Company: Research and Development Inc.
June 15, 1983
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Citation

Funayama and Ushikubo (1983a, June 15). Practical use of marketing research for area market development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/practical-use-of-marketing-research-for-area-market-development


Research papers

Contribution of sociological research to the eradication of rheumatic diseases in Spain

The paper shows that the Sociological Study on Rheumatic diseases in Spain (1981), has been very useful in the solution of the problems that this kind of disorders created not only to the Administration (Ministry of Health and Consumption) but to...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernardo Rabassa Asenjo
June 15, 1983
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Citation

Rabassa Asenjo, B. (1983a, June 15). Contribution of sociological research to the eradication of rheumatic diseases in Spain. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/contribution-of-sociological-research-to-the-eradication-of-rheumatic-diseases-in-spain


Research papers

How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry

The central theme of this paper is that strategic planning, for both the short and long term, is going to be increasingly important throughout the 1980's and that for effective planning to be carried out information is the key resource. Market...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John H. Fryer
June 15, 1983
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Citation

Fryer, J. H. (1983a, June 15). How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-ensure-the-maximum-contribution-of-market-research-to-strategic-planning-using-an-example-from-the-airline-industry


Research papers

Research findings and the creative process

This paper discusses some factors involved in a communication gap between clients and creatives in the development of advertising. It is almost a truism to say that communicating even within the communication industry is more complex these days. One...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Richard S. Halpern, Elizabeth H. Nelson
Companies: The Coca-Cola Company , KANTAR TNS Malaysia
January 26, 1983
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Citation

Halpern and Nelson (1983a, January 26). Research findings and the creative process. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-findings-and-the-creative-process


Case studies

How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age)

The paper concentrates on how marketing research techniques have been guidelines in the process of developing pioneering bank-marketing strategies directed to the segment 18-30 years of age. Although the communication aspect is emphasised in the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geir Sandgren
June 15, 1982
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Citation

Sandgren, G. (1982a, June 15). How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-marketing-research-contributed-in-sr-bank-s-creation-of-a-usp-unique-selling-package-towards-the-youth-segment-18-30-years-of-age


Research papers

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German)

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Karl-Friedrich Holm
June 15, 1982
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Citation

Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-the-analysis-of-the-energy-situation-in-the-federal-republic-of-germany-after-the-energy-crisis-1973-74-german-


Research papers

The role of survey research and scenario development

This paper is based on one method of prediction: namely scenarios derived from indirect inference of survey results. Scenarios are a useful perspective within which the complex inter-relationships between the environment, individual business goals,...

Catalogue: Papers 1982: Social Research And Prediction
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
June 15, 1982
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Citation

Nelson, E. H. (1982a, June 15). The role of survey research and scenario development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-role-of-survey-research-and-scenario-development


Research papers
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Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar-french-


Research papers

The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe

This paper outlines how the European Market Research Department of the American Express Card Division has used market research to help its individual marketing teams (based in the various European countries) develop segmented marketing and...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Szwarc
Company: American Express Company
June 15, 1982
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Citation

Szwarc, P. (1982a, June 15). The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-to-segment-and-communicate-effectively-with-the-market-for-travel-and-entertainment-cards-in-the-countries-of-western-europe